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Consumer protection


27 Oct 2016

The Federal Communications Commission approved the new privacy rules to ensure broadband providers get permission to collect data, as well as to not abuse their costumers’ application usage, browsing history, mobile location, health data, financial information, content of emails and other sensitive personal information being gathered while using the Internet.  The rules require Internet providers, such as Comcast and Verizon, to obtain their costumers’ explicit consent before using or sharing behavioral data with third parties, such as marketing firms. Currently, broadband providers can track users unless they tell them to stop. Service providers will now be forced to be clear about what data they collect and why, as well as to take the necessary steps to notify consumers in cases of data breaches. “It’s the consumers’ information. How it is used should be the consumers’ choice. not the choice of some corporate algorithm.”, said FCC Chairman Tom Wheeler.

18 Oct 2016

The USA's Americans with Disabilities Act (ADA) protects persons with disabilities with protections similar to those given to other vulnerable groups. This includes equal opportunity for persons with disabilities while using telecommunications services and in public accommodations. Lawsuits filed against Ralph Lauren, Payless Shoes, and the Kardashian store DASH,  contend that their websites, as part of the public accommodation as defined by the ADA, and as an extension of the businesses, should be covered by the ADA. As explained in an article in The Fashion Law, the complaint states that 'by failing to equip their websites with screen reader software to enable visually impaired individuals to “enjoy full and equal access to the website and/or understanding the content therein,” the defendants are in violation of the ADA'.

13 Oct 2016

An article in The Hill, Software patents preventing free expression online explores questions of possible monopoly on concepts for software, analysing the importance of a concurring opinion written last week by Judge Mayer in the Federal Circuit court (the US court that hears patent appeals cases). Mayer opined that software (and the Internet) are widely-used tools for expression, and declared that they are they are 'essential channels of scientific, economic, and political discourse.' The article goes on to support more protections for 'innovation and freedom of expression online'.


Consumer trust is one of the main preconditions for the success of e-commerce. E-commerce is still relatively new and consumers are not as confident with it as with real-world shopping. Consumer protection is an important legal method for developing trust in e-commerce. E-commerce regulation should protect customers in a number of areas, such as online handling of payment card information; misleading advertising; delivery of defective products.

A new idiosyncrasy of e-commerce is the internationalisation of consumer protection, which is not a vital issue in traditional commerce. In the past, consumers rarely needed international protection. Consumers were buying locally and therefore needed local customer protection. With e-commerce, an increasing number of transactions take place across international borders.

Jurisdiction is a significant issue surrounding consumer protection. It involves two main approaches. The first favours the seller (mainly e-business) and is a country-of-origin/prescribed-by-seller approach. In this scenario, e-commerce companies have the advantage of relying on a predictable and well-known legal environment. The other approach, which favours the customer, is a country-of-destination approach.

The main disadvantage for e-commerce companies is the potential for exposure to a wide variety of legal jurisdictions. One possible solution to this dilemma is a more intensive harmonisation of consumer protection rules, making the question of jurisdiction less relevant. As with other e-commerce issues, the OECD assumed the lead by adopting the 1999 Guidelines for Consumer Protection in the Context of E-commerce and the 2003 Guidelines for Protecting Consumers from Fraudulent and Deceptive Commercial Practices Across Borders. The main principles established by the OECD are still valid and have been adopted by other business associations, including the International Chamber of Commerce and the Council of Better Business Bureaus.

The EU offers a high level of e-commerce consumer protection and promotes awareness campaigns on online shopping issues. The problem of jurisdiction has been solved via the Brussels I Regulation, which stipulates that consumers will always have recourse to local legal protection. The recast Brussels I Regulation, applicable as of January 2015, further harmonises the rules of jurisdiction by extending the situations under which individuals not domiciled in the EU can be sued by consumers in the courts of EU member states.

More than half of EU consumers (53%) made at least one purchase online in the 12 months to September 2012, almost doubling since 2006. Yet just 15% purchased online from vendors outside their own country. This is reflected in the confidence rating: while 53% feel comfortable purchasing from online domestic retailers, only 36% feel comfortable buying online from another EU country.

At global level, no apposite international legal instruments have been established. One of the most apt, the 1980 UN Convention on Contracts for the International Sale of Goods, does not cover consumer contracts and consumer protection.

A number of private associations and non-governmental organisations also focus on consumer e-commerce protection, including Consumers International, the International Consumer Protection and Enforcement Network, and Consumer Reports WebWatch.

The future development of e-commerce will require either the harmonisation of national laws or a new international regime for e-commerce customer protection.





Other Instruments

COMESA Model law on electronic transactions



Internet Governance Acronym Glossary (2015)
An Introduction to Internet Governance (2014)


Personal Data Storage in Russia (2015)


Virtual Currencies and Beyond: Initial Considerations (2016)
Report on OTT Services (2016)
2015 In Retrospect (Vol. 4) (2016)
OECD Digital Economy Outlook 2015 (2015)

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